Just a few ideas.......
With our senior birthday program anyone in your trade area between the ages of 60 to 75 would receive a Birthday card in the month of their birthday.
Seniors appreciate the remembrance and the discount/gift you give them they start using your services. Remember you already have current customer birthdays in your database. Order extra cards to keep at your store and send your current customers a card to show you care.
Everything I have been reading for Marketing 2017, really focuses on getting your message out to the target market! We can do that for you!